There are over 26 million golfers in the United States.  When you target golfers, you target affluent consumers…

• Golfers earn $65,000+ per year on average
• Golfers are an average age of 37
• Golfers own over $75,000 in stock
• Golfers own over $500,000 in life insurance
• 65% purchased or leased a new vehicle last year
• 84% own at least one home, 20% own two or more properties
• 87% plan to travel on vacation next year
• 90% of golfers drink a beverage during or immediately after playing golf
• 90% of golfers use a computer at work and 60% own a home computer

The demographics of the golf market are unmatched... highly educated with high disposable income!